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When |
2 Mar 2007, 0900 -
1700 hrs
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Where |
Swissotel Merchant
Court, Singapore |
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Fees
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S$595 nett per
participants |
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Group
discounts
are
available
when you
register 3
or more
participants |
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To Register
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Click here |
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The Branding Difference is
part of our international
Global Business Seminars
which features world class
international speakers
helping you achieve business
success. The Branding
Difference seminar will help
you achieve your competitive
advantage, increase sales,
create differentiation and
build leadership in the
Market place through the use
of Branding strategies.
Whether you are in
Management, Sales, Customer
Service, Marketing or even a
dynamic Entrepreneur, this
is the conference that will
give you that extra edge in
your business.
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Raise your
visibility, Raise
your Value
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Building your
Business through
Brand Experiences |
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Using humour to
build a memorable,
marketable brand |
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Who are ‘YOU™?’
Crafting Your
Personal Brand at
Work |
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Small talk to Big
Business. Making
Connections to
Increase Visibility
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Building
Communities,
Building
Relationships,
Building Profits. |
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Debra Fine developed The
Fine Art of Small Talk to
teach conversational skills
and techniques that enhance
visibility and increase
brand awareness. She is a
former engineer, now
internationally recognised
as a keynote speaker and
author of the best selling
book "The Fine Art of Small
Talk"
In the competitive world of
branding more emphasis is
placed on developing
personal relationships and
business friendships than
has been expected in the
past. The individual who
avoids opportunities to meet
new people or whose
conversation is frozen by
these meetings will limit
opportunities for visibility
for themselves and the
organizations they
represent.
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Engage anyone in
conversation with
poise and confidence |
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Come across as
composed and
self-assured when
talking to people or
entertaining at
conventions, trade
shows and other work
related functions |
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Overcome
communication
barriers |
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Avoid conversation
"killers" |
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Feel more at ease at
parties, banquets,
receptions and
networking events |
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Author of "Using Humor for a
Change", and "Punchlines,
Pitfalls and Powerful
Programs" Scott Friedman,
CSP, is one of the more
unique motivational
humorists on the platform
today. Scott was the 2004-05
President of the National
Speakers Association of
America. In Scott's 21-year
speaking career, he has
spoken to over 2000 groups
on sales, service, humor and
personal branding.
In these globally
competitive times the #1
trait to add value to your
personal brand could very
well be your sense of humor.
From gaining needed
perspective in stressful
situations to building
customer loyalty, humor is a
highly valued skill. It is a
talent that can be taught
and learned. Sharpening your
humor skills will lead to
improved communication,
better employee
relationships, reduced
burnout, more satisfied
customers and a more
profitable bottom line. This
entertaining program focuses
on adding humor to your
personal brand to make life
more productive, meaningful
and enjoyable.
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Learn to become a
better storyteller |
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Learn the value of
self-effacing humor
and how to use it
effectively
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Learn how to use
humor to build
better relationships
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Explore your unique
sense of humor |
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Learn the importance
of taking your job
serious and yourself
lightly |
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The Author of highly
acclaimed business book “The
Brand Theatre: Staging your
Customer Experience”, Jerome
has consulted and trained
more than 1000 organisations
& companies around the
world. Jerome preaches bold,
innovative "out of the box"
experience marketing and
integrated brand
communication strategies to
build and grow your brand
both externally and
internally. Jerome conducts
customized training programs
and seminars around the
world focusing on Experience
Branding, Customer
Experiences, Internal
Branding, Personal Branding
& Brand Strategy Workshops.
The Customer Experience is
the next competitive battle
ground. Today there is a
strong focus on providing a
targeted, high-quality brand
experience with every
customer interaction. Learn
how you can drive a
customer-centric approach to
ensure delivery of the right
experience at every touch
point, ultimately ensuring
customer satisfaction,
loyalty and a positive
customer experience. The
Program also brings in the
Concept of Branding and how
you can create great
experiences by leveraging on
your Brand Promise.
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Describe the
importance of the
experience economy
and its impact on
organisations |
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Define Brand
Experience and
breakdown its
components |
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Define a brand
promise that
communicates what
customers can expect
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Design a Branded
customer experience
that differentiates
your company
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Explore Case Studies
of Great Experience
focused brands |
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A seasoned international
marketing expert, Brenda
Bence has worked across the
globe with corporations like
P&G, Johnson & Johnson,
FritoLay, Mattel, and
KFC/Pizza Hut. Whether as
Consultant, Trainer,
Professional Speaker or
Executive Coach, Brenda
empowers clients to craft -
then leverage – powerhouse
corporate & personal brands
in engaging, actionable, and
growth-oriented ways.
In this eye-opening and
entertaining presentation,
Brenda leads the audience
deep into the fascinating
world of branding to
illustrate how the same
tools corporations use to
build powerhouse brands can
be applied to ourselves - as
individuals at work - to
create distinctive and
unique career-building
Personal Brands called
‘YOU™.’ “Enlightening!”
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Personal Branding –
What is it… and does
it really work? |
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What are the Six
Core Elements that
make up my Personal
Brand Statement? |
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Which five actions
that I do every day
have the greatest
impact on my
Personal Brand
Marketing Plan? |
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How can I avoid
committing the ‘Top
10 Personal
Brand-Busters™ At
Work?’ |
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In what ways will
using these tools
really make a
difference in my
career? |
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International Marketing, PR
and Branding guru David
Avrin shows small businesses
and professionals how to
stand apart from their
competition and shine in the
marketplace. Speaking before
audiences from Washington to
Los Angles, London to
Singapore, David’s
entertaining and eye-opening
presentations show
professionals how to
differentiate their
professional persona, to
generate press coverage for
their business and
expertise,
The greatest enemy of
success in business is
anonymity. Moving ahead
depends on being able to
highlight your unique
features and stand out from
the crowd. In this
entertaining and informative
session, you’ll learn
creative and credible ways
to make a name for yourself
and become the “go-to”
resource for employers or
customers seeking resources,
products or expertise
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How the best of the
best attract
attention and gain
credibility in
business
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Creative strategies
and tactics to help
you promote your
business or you
expertise |
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The right mind-set
to create a
promotional plan –
for each of your
audiences!
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How the news media
decides which
stories and experts
to feature and how
you can get the
attention of the
press |
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How to leverage your
expertise to become
the “top-of-mind”
resource for
customers, employers
and news media
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Callum is founder and CEO of
MobyElite a company that
builds communities on demand
for its clients allowing
them to create relationships
and build profits. Also
Founder and director of
Mobile Vision Asia, some of
the communities he has built
and continues to be actively
involved in are Networking
for Success, Mobile Monday
Bangkok & Bangkok Young
Professionals.
In this entertaining and
educating presentation
Callum draws on his
experience of creating
communities for many clients
ranging from nightclubs to
property companies. He
provides a step by step
guide to where the value
lies and how to turn it into
profit, regardless of the
type or size of your
business.
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How any company can
build a community
around their brand |
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Why your community
becomes your best
brand advocates |
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The communication
that is key to the
community |
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How to use partners
to grow your
community and add
value to it |
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The top techniques
for releasing the
profits from within |
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